CEMCEMA

Unlike most website awards programs, the CLIO Awards have been around since 1959. That’s because they honor creativity in advertising and design in all media. For example, in 1983 Apple made special arrangements to air their famous 1984 commercial before Super Bowl XVIII. The Clios have survived more than half a decade, despite a historically disastrous 1991 ceremony where the presenter and the winner’s list both failed to appear, and the Awards now include an Interactive Category. While Interactive applicants don’t have to be websites, the 2010 winners do include several, such as HBO Imagine and BK.com. Other winners included the Monopoly City Streets online game and a Pringles “Can Hands” ad.The Clio awards are known for their exclusivity. Less than 10 of submissions make it to the CLIO Shortlist, from which the Gold, Silver, and Bronze statue winners are selected. Even more impressively, less than 3 of all entries win a statue, with less than 1 receiving the Gold CLIO. One piece in each medium may also be awarded the prestigious Grand CLIO.It’s fitting that the CLIO awards should be staying so current with modern times, since their name comes from the Greek muse of history, who recorded great deeds and accomplishments as an inspiration to later times. The CLIO awards also encourage fellowship and humanity, with ambassadors serving in 42 countries. Like all great awards, the CLIO awards encourage friendly competition and make people strive to accomplish something great. It’s only fair that websites should have the same opportunity.