CEMCEMA

There is no sure-fire way for your website to win an award. After all, there are a lot of websites in the world, and only so many awards given out in a single period. There are some ways to improve your chances, though, and adding interactivity is one of them.People love to be in control, and interactive features are a great way to do that. They are even making their way to television, and users will have more Direct TV control than ever before in the coming years. With that being said, adding interactivity to your website has to count for somethingsimply having a trail of letters follow the mouse around will hardly guarantee your success. Instead, the interactive elements should be designed to improve the relationship between your company or product and the customer. There are several ways in which you can do this.Interactivity can be between the user and the site or between the user and the site master. An example of the first might be areas where the user can register for special bonuses, or to become part of a newsletter. Polls, surveys, and search engines also fall into this category. An example of the second might be a discussion forum (which the webmaster checks in on regularly) or a simple e-mail address.Many interactive features can be added with server-side scripting. Breaking the term down, we find that this refers to scripts which are run directly on the web server (as opposed to client-side scripting, which is run by the web browser). Server-side scripting is generally used to provide instant responses to a user’s actionsi.e., interaction. If you are unfamiliar with server-side scripting, or would simply prefer to have a more experienced development team on the project, there are plenty of agencies that will be happy to helpmany of which are award-winning in their own right.As we said above, adding interactivity will not guarantee you an award. There are other kinds of rewards, though, and you may find that your customers are more attached to your company after you give them a little more control. It may take some time and a few tries, but it’s clear that there are definite advantages to adding a little interaction to your site.