When designing a website there is often a temptation to utilize animated graphics. To those who are putting up a new site as their first foray into blogging or e commerce, animated graphics may seem like an easy way to grab the user’s attention and make the pages more interesting. However, in most cases all that will be accomplished is annoying the user. Animated graphics do have their place on certain types pf web pages, but only if the animation is relevant to the entire site or specific page(s) that they are placed on.
For example, Cindy has just created a blog page to discuss her love of puppies. It is perfectly acceptable for Cindy to place an animated graphic of an adorable puppy wagging its tail. This kind of graphic is relevant and will add to the overall feel of her blog page. If Cindy chooses to place an animated graphic of a winged unicorn flying over a rainbow on her puppy blog, users are not likely to find it interesting. In fact, seeing this type of graphic will be a distraction from the original purpose of the blog- puppies.
Animated graphics can either hurt or enhance your page. Keep relevance in mind if you plan on using animated graphics in your page design.
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