There is no sure-fire way for your website to win an award. After all, there are a lot of websites in the world, and only so many awards given out in a single period. There are some ways to improve your chances, though, and adding interactivity is one of them.People love to be in control, and interactive features are a great way to do that. They are even making their way to television, and users will have more Direct TV control than ever before in the coming years. With that being said, adding interactivity to your website has to count for somethingsimply having a trail of letters follow the mouse around will hardly guarantee your success. Instead, the interactive elements should be designed to improve the relationship between your company or product and the customer. There are several ways in which you can do this. Continue reading ‘Interaction: a key to success?’