An eye-catching advertisement is an essential component of your marketing campaign. Since the marketing world is highly competitive, you have to be very creative with your design. There are four ways using which you can incorporate the design element in your advertisement:Keep it Uniform Consistency is the key to a successful advertisement design. The logo you select for your advertisement must be simple, and at the same time, recognizable. A viewer must be able to relate your logo with the products or services you are selling. Select a minimal design layout for this type of ad, but make sure you make it symmetrical so its noticeable to the naked eye. You will find a number of advertisement templates, which offer minimal design and color for effective attention by the viewer. Make it Lively The chief focus of your design should be on the “multitude” of objects or written messages. You may want to add a nice animation that would bring life to your ad. Choose a combination of colors based on the general preferences of the age bracket you are targeting. For instance, one of my favorite design ideas sites offers design ideas specifically intended for feminine attention. Maintain a Degree of Space Keep the design element and the content element separate from each other. If you have to add an animation or pictures to the ad, make sure the textual content stands out and its legibility is not affected. If there is a lot of content, keep the background design low profile so the viewer is not too distracted.Elevate the Design Make the textual information more effective with the use of design. This can be accomplished by selecting a unique font style and color, all the while making sure its legible and attractive. Add only relevant imagery to the ad that elevates the design and the textual information.